{"title":"Beauty of Joseon","description":null,"products":[{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf50-pa","title":"Beauty of Joseon Aqua-fresh","description":"\u003ch3\u003eAqua-fresh or Rice + Probiotics?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoose Aqua-fresh\u003c\/strong\u003e if you prefer a lightweight, water-like texture and a fresh finish. Especially suited to oily and combination skin, or skin that finds heavy sunscreens uncomfortable. Contains rice seed water and 1% panthenol.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoose Rice + Probiotics\u003c\/strong\u003e if hydration and a natural glow are your priority. Suited to dry, normal, and combination skin. Contains 30% rice extract and fermented grain ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoth offer SPF50+ PA++++.\u003c\/strong\u003e Choose by the texture and finish you prefer, rather than a difference in the stated protection rating.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUltimate sun protection with a lightweight, water-like formula! Beauty of Joseon Relief Sun: Aqua-fresh is designed to provide superior protection against harmful UV rays while offering deep hydration and an unmatched, refreshing, lightweight feel. It absorbs in seconds without leaving a white cast or greasy residue, making it the ideal choice for hot weather and for skin that prefers ultra-lightweight products.\u003c\/p\u003e\n\u003cp\u003eProduct Features:\u003c\/p\u003e\n\u003cp\u003eSuperior, Comprehensive Protection: SPF50+ PA++++ rating to shield against UVA and UVB rays.\u003c\/p\u003e\n\u003cp\u003eRefreshing, Lightweight, Water-based Texture: Absorbs rapidly without clogging pores or leaving a greasy shine.\u003c\/p\u003e\n\u003cp\u003eZero White Cast: Blends seamlessly with all skin tones, providing a natural, comfortable finish.\u003c\/p\u003e\n\u003cp\u003eSoothing \u0026amp; Intense Hydration: Protects the skin barrier and prevents dryness during sun exposure.\u003c\/p\u003e\n\u003cp\u003ePerfect Under Makeup: Absorbs completely and does not pill or clump under foundation or powder.\u003c\/p\u003e\n\u003cp\u003eKey Active Ingredients:\u003c\/p\u003e\n\u003cp\u003eRice Seed Water: Rich in vitamins and minerals that nourish the skin, providing a fresh, natural glow.\u003c\/p\u003e\n\u003cp\u003ePanthenol (Vitamin B5 - 1%): Soothes redness, strengthens the skin barrier, and maintains skin elasticity and moisture.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\u003cp\u003eApply a sufficient amount of sunscreen as the final step of your morning skincare routine (15–20 minutes before sun exposure).\u003c\/p\u003e\n\u003cp\u003eSpread the cream evenly over the face, neck, and any sun-exposed areas.\u003c\/p\u003e\n\u003cp\u003eReapply every two hours, or after swimming or sweating, to maintain full protection. Suitable for: All skin types, especially oily and combination skin, and skin that is irritated by heavy sunscreens.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":62606824144977,"sku":"2M-BOJ-AQUA-50","price":593.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/2910\/1649\/files\/Gemini_Generated_Image_mxlxzamxlxzamxlx.jpg?v=1789497203"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-pa-50ml","title":"Beauty of Joseon Rice + Probiotics","description":"\u003ch3\u003eRice + Probiotics or Aqua-fresh?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoose Rice + Probiotics\u003c\/strong\u003e if hydration and a natural glow are your priority. Suited to dry, normal, and combination skin. Contains 30% rice extract and fermented grain ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoose Aqua-fresh\u003c\/strong\u003e if you prefer a lightweight, water-like texture and a fresh finish. Especially suited to oily and combination skin, or skin that finds heavy sunscreens uncomfortable. Contains rice seed water and 1% panthenol.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoth offer SPF50+ PA++++.\u003c\/strong\u003e Choose by the texture and finish you prefer, rather than a difference in the stated protection rating.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe world's most famous Korean sunscreen! It combines powerful sun protection with nourishing hydration—thanks to rice extract and probiotic ferments—leaving your skin soft, radiant, and protected all day long, without any white cast or greasy feel.\u003c\/p\u003e\n\u003cp\u003eProduct Features:\u003c\/p\u003e\n\u003cp\u003eHigh, Broad-Spectrum Protection: SPF50+ PA++++ rating to shield skin from harmful UV rays.\u003c\/p\u003e\n\u003cp\u003eZero White Cast: Spreads smoothly and absorbs quickly without leaving white residue or a sticky, greasy film.\u003c\/p\u003e\n\u003cp\u003eIntensive Hydration \u0026amp; Nourishment: Functions as a daily moisturizer that nourishes the skin, providing a natural, fresh glow.\u003c\/p\u003e\n\u003cp\u003eSkin Barrier Support: Enriched with fermented ingredients that support skin health and soothe irritation and redness.\u003c\/p\u003e\n\u003cp\u003ePerfect Under Makeup: Leaves skin with a soft, velvety texture, making it easy to apply makeup without caking.\u003c\/p\u003e\n\u003cp\u003eKey Active Ingredients:\u003c\/p\u003e\n\u003cp\u003e30% Rice Extract: Rich in vitamins and minerals that hydrate the skin and help even out its tone and boost radiance.\u003c\/p\u003e\n\u003cp\u003eGrain Probiotics Complex: Fermented grain extracts that nourish the skin's beneficial bacteria and strengthen its protective barrier.\u003c\/p\u003e\n\u003cp\u003eNiacinamide: Soothes the skin, reduces pigmentation, and regulates sebum production.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\u003cp\u003eAs the final step in your morning skincare routine, apply an appropriate amount of sunscreen 15–20 minutes before sun exposure.\u003c\/p\u003e\n\u003cp\u003eSpread the cream evenly over your face, neck, and any other sun-exposed areas. Reapply every two hours during direct sun exposure, or after swimming or sweating, to maintain full protection.\u003c\/p\u003e\n\u003cp\u003eSuitable for: All skin types (dry, normal, and combination), especially skin seeking hydration and a natural glow.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":62606931034193,"sku":"2M-BOJ-SUN-50","price":750.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/2910\/1649\/files\/Code_Generated_Image.jpg?v=1789499071"},{"product_id":"beauty-of-joseon-glow-serum-30ml","title":"Beauty of Joseon Glow Serum 30ml","description":"\n\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eBeauty of Joseon \u003cstrong\u003eGlow Deep Serum: Rice + Alpha-Arbutin\u003c\/strong\u003e is a brightening Korean serum inspired by traditional Joseon beauty rituals. Rice bran water (68%) nourishes the skin while niacinamide and alpha-arbutin fade dark spots and reveal a clear, luminous glow.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFades dark spots and post-acne marks gradually\u003c\/li\u003e\n\u003cli\u003eEvens skin tone for a natural, healthy glow\u003c\/li\u003e\n\u003cli\u003eLightweight hydration — no stickiness\u003c\/li\u003e\n\u003cli\u003eSuitable for normal, dry and combination skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRice bran water 68%\u003c\/li\u003e\n\u003cli\u003eNiacinamide 2%\u003c\/li\u003e\n\u003cli\u003eAlpha-Arbutin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply 2–3 drops morning and night after toner. Always finish with SPF in the morning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e100% Authentic Korean skincare from 2M Beauty\u003c\/strong\u003e — cash on delivery and 3-day shipping across Egypt.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":62685496606801,"sku":"2M-BOJ-GLOW30","price":899.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/2910\/1649\/files\/Gemini_Generated_Image_v9hyggv9hyggv9hy.jpg?v=1790165268"}],"url":"https:\/\/www.2mbeautyeg.com\/collections\/beauty-of-joseon.oembed","provider":"2M Beauty","version":"1.0","type":"link"}